Marketing hasn't changed much since the first great sales job. Technological advances present new ways to do the old things, but the old things remain the same:- Get them to listen;
- Get them to look;
- Get them to want.
That pretty well sums it up. What we want, we want. What we want, we get (if it can be done). You may have noticed I did not suggest being smart was a part of the equation. It often isn't.
This strategy is the same used by Satan in his assault on Adam and Eve recorded in the early chapters of Genesis.
- Satan got her ear and created doubt about what Eve had been told was true.
- He then caught her eye with that delicious looking benign fruit. She had been told it was benign hadn't she? It certainly looked harmless to her. As a matter of fact, she did want it.
- By the time Eve wanted it, Satan owned her heart.
It hasn't changed much has it? Based upon your experience and observations, which seems to present the most formidable of the three steps in this Satanic strategy?
Feel free to share your thoughts in the comment section below.
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